MANAGER - OMNI OPERATIONS

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The role of this position is to drive retail traffic, aid in B & M customer retention and marketing initiatives. This will be a key role on the Omni team, with emphasis on successfully driving traffic between online and offline channels and collaborating with multiple departments within the company including but not limited to Promotions, Brand, Commercial, VIP, Product, and Customer Service. This position will work in unison with Omni efforts and delivering a seamless experience to customers when they visit the retail sports book.

• Execute on property strategies for retail player engagement, reactivation, retention and churn prevention
• Work with CRM and Promotional teams to execute on leveraging day-to-day operations for the retail sports book
• Work with BI to provide regular performance reporting to the property and ensure campaigns are analyzed pre- and post-delivery
• Use data driven insights to test and optimize spend while refining our long-term Omni strategy
• Lead the Omni efforts in optimizing our retail programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value and wallet share
• Lead other team members to plan and manage the program and promotional calendar for the property
• Drive collaboration with property leadership to collaborate on campaigns and maintain a continuous feedback loop.
• Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and Omni strategy
• Define overall promotional strategy for states and regions as part of overarching property sportsbook reinvestment plans utilizing all components of the dual cooperative relationship
• Responsible for prioritization of on-site content across promotions, markets, and campaigns
• Monitor competitive activity in applicable states
• Identify opportunities for investment incrementality and optimization
• Support and collaborate with other parts of the business such as operations, VIP, PR & social, and finance
• Act as an escalation point for simple queries that are unable to be resolved by property team members
• Collaborate with property marketing teams for opportunities to drive sportsbook business by meet and greets, watch parties, F & B promotions, property only drawings, etc.

What are we looking for?

Proven performer

• 5+ years experience in Marketing, Product Management or Product Operations
• Experience in land-based casino marketing, B2B Account Management or Social Gaming a plus

Relationship Builder

• Ability to build and maintain strong relationships with internal & external partners

Problem solver

• A track record of analytical thinking & outside the box solutions to achieving business goals

Multi-Tasker

• Someone undeterred by multiple concurrent projects, able to thrive in a fast-paced environment with a high attention to detail

Expert Communicator

• Exceptional verbal and written communication skills

Service Provider

• Ensuring that partners are informed, supported and provided with exceptional service

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Startup culture backed by a secure, global brand
• Opportunity to build products enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)